About Me

My name is Adam Morenberg and I’m a user experience researcher, web designer, and WordPress developer. I was born and raised in southwestern Ohio and currently live in the Miami-Fort Lauderdale area.

Adam Morenberg

I am passionate about social research, user-centered design, and product development. I am a sociologist by instinct as much as formal training, and have always been curious about the ways people interact in their social environments. I enjoy interviewing people, learning their perspectives, and designing products and services that meet their needs.

In my consulting work as a UX researcher and research manager, I have interviewed hundreds of people, including families planning their grocery shopping, small business owners, smart home device shoppers, new mothers, pet owners, brand marketers, and wine drinking enthusiasts.

My work has informed the development of web sites, digital fast food menu boards, consumer health product merchandising, wine packaging, pet tracking devices, content commissioning platforms and interactive sales kiosks in retail spaces.

I studied sociology, ethnography, and qualitative research methods at the University of South Florida where I earned an MA in Sociology and wrote a thesis based on my ethnographic study of shopping addicts in the 12-step group Debtors Anonymous. I also have a BA in Sociology and Interactive Journalism from Miami University.

Research Skills

Research Design

  • Moderator Guides
  • Surveys
  • Usability Test Scripts
  • Diary Studies
  • Persona Development
  • Respondent Screeners

Data Collection

  • Ethnography
  • Interviewing
  • Usability Testing
  • Card Sorting
  • Photography
  • Videography

Analysis & Reporting

  • Qualitative Reports
  • Heuristic Evaluations
  • Empathy Maps
  • User Journey Maps
  • Usability Testing Reports

Project Management

  • Project Planning
  • Field Scheduling
  • Respondent Recruiting
  • Researcher Training
  • Budgeting


What Coworkers Say About Me

"Adam Morenberg is an insightful qualitative ethnographer, a dedicated analyst, and the kind of project manager who keeps a close eye on the day-to-day fielding, while also seeing broad themes unfold as the project progresses. He's an asset to any team, always willing to jump in when there's a need."
Melissa Smith
Melissa B. Smith
Principle, Proof Insights
"Adam Morenberg is the ultimate team-member. He is a talented and dedicated researcher, project manager and teacher. Adam is always willing to lend a hand and go the extra mile to guarantee research excellence. Working with him is always, an absolute pleasure. I am honored to highly recommend Adam!"
Taylor O'Brien
Taylor O'Brien
Operations Manager, Schlesinger and Associates

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