About Adam Morenberg

I’m new to the user experience field–I graduated from Ironhack Miami’s UX/UI Design boot camp in August, 2018–but my professional work has always centered on close observation of social behavior and helping solve customer problems.

Before Ironhack, I worked 7 years as a Qualitative Research Lead at an international market research agency helping brands learn about their users to make better strategic decisions.

I have experience designing, managing, and moderating remote and face-to-face usability tests, desirability tests, and user research studies using ethnography, in-depth interviews, shopalongs, surfalongs, and diaries, among other methodologies.

Before my work in market research, I earned an MA in Sociology from the University of South Florida and a BA in Sociology and Journalism from Miami University in Ohio.

Professional Skills and Tools

User Research Skills

  • Surveys
  • Qualitative Interviews
  • Ethnographies
  • Usability Tests
  • Desirability Tests
  • Card Sorts
  • Diary Studies
  • Participant Recruitment

UX Design Skills

  • Empathy Maps
  • Personas
  • User Journey Maps
  • Storyboards
  • User Flow Diagrams
  • Concept Sketching
  • Rapid Prototyping
  • Wireframing

Selected Research Clients

Samsung
Crayola logo
VSCO
Purina
Coach
Staples
Hershey's
Seventh Generation
Dr. Scholl's
Sargento
McDonald's
EJ Gallo Winery
Pfizer Consumer Healthcare
Sally Beauty
Hum by Verizon
Safeway

What Coworkers Say About Me

"Adam Morenberg is an insightful qualitative ethnographer, a dedicated analyst, and the kind of project manager who keeps a close eye on the day-to-day fielding, while also seeing broad themes unfold as the project progresses. He's an asset to any team, always willing to jump in when there's a need."
Melissa Smith
Melissa B. Smith
Principle, Proof Insights
"Adam Morenberg is the ultimate team-member. He is a talented and dedicated researcher, project manager and teacher. Adam is always willing to lend a hand and go the extra mile to guarantee research excellence. Working with him is always, an absolute pleasure. I am honored to highly recommend Adam!"
Taylor O'Brien
Taylor O'Brien
Operations Manager, Schlesinger and Associates

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